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AI’s impact on the field of public relations: What you need to know for modern success
We have frequently heard the phrase, “Robots are going to take over the world,” and to a degree, this has become true. Artificial Intelligence (AI) has shown face more and more this year and seems to only be growing its presence in everyday life as well as professional industries. According to an article written by Jill Kent,…
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Curating eye-catching headlines: How to stand out in a crowded online landscape
Public relations, like many communications industries, is a field that is saturated in text. Between press releases, media pitches, fact sheets, blogs, brochures, extensive crisis communications plans, and more, writing quickly becomes second nature. Yet, with so many other professionals out there doing the same, writing every day in hopes of an opportunity for their…