Category: ICM 512 – Principles of User Exp Design

Introducing Journey Mapping A lot of the time, storytelling is the basis for solving business pain points that are rooted in the customer experience. In this way, stories are told about the actions, emotions, and overall user process when exploring a product or service. Unlike data, these stories communicate the human aspect of consumers that…

Who knew that the imagination, something we frequently leave in our childhood, would be the secret to success in many of the future careers we would end up pursuing? To me, going back to the basics and anchoring in my creative mind, felt like using a muscle I haven’t used in a very long time,…

Ever tried to tackle a problem and didn’t know where to start or what the best-fit solution would be? Well, user experience designers face this problem all the time during the ideation phase of the design-thinking process, when trying to figure out how to best tend to the needs of their users. Problems can be…

Personas are creative entryways into the minds and experiences of users for designers and marketers to base ideas on. These fictional characters represent the qualities and essences of a group of individuals in the real world, making it easier for the designer as they can focus on one person as opposed to thinking about thousands…

As I mentioned in a couple of blog posts prior, the design-thinking process consists of five parts, empathizing, defining, ideating, prototyping, and testing. And, in this post, I want to focus on what I feel to be most important, step one, empathizing with your user. What is Empathy? Before I look further into the role…

Shape-Wear and UX/UI Both Skims and Victoria’s Secret are brands that dominate and compete in the beauty and shape-wear space. With both competing for the attention of users and customers, user experience (UX) and user interface (UI) factors must be taken into consideration. Both of these factors determine how user-friendly and enjoyable a website is…

On my journey through grad school, I have learned that design thinking is a non-linear process that examines the collaboration between designers and users. It utilizes the thoughts, feelings, and behaviors of users as fuel for both consumer-based and business-driven solutions. This way of thinking, according to an article written by the Interaction Design Foundation,…

Looking to put yourself into the shoes of a user and immerse into the fields of design and the user experience? Look no further than this “Design Sprint” exercise that takes you through the design-thinking process in an intimate, two-hour interview setting. What is a “Design Sprint”? So, what even is a “Design Sprint” anyway?…