Category: ICM 524 – Social Media Analytics

This week I shifted gears to look into social media hyperlink analytics, also known as extracting, analyzing, and interpreting hyperlinks to reveal Internet traffic patterns and sources of incoming and outgoing traffic to and from a given website. For the purposes of digging further into these analytics, I will be using a tool called Moz Link…

This week, I dove into an exploration of the local coffee scene surrounding Quinnipiac University using the various location tools provided by Google Maps. With a focus on neighboring towns such as Hamden, New Haven, North Haven, and Wallingford, I was able to curate a comprehensive map consisting of eight distinct layers. These layers serve…

This week I decided to explore a popular social media management tool, Sprout Social, and dive into the business that I do freelance work for by looking at their X, formally known as Twitter, analytics as this isn’t a platform I am very experienced with. The goal of this analysis was to choose certain keywords…

Determining which social media metrics will be most helpful in your business’s specific circumstance is half the heavy lifting. Once you can identify the metrics that you will be analyzing and have your reasoning for why, you will get much more out of the data. If you don’t consciously choose metrics that reflect the questions…

What are social media analytics and why are they so important?  When it comes to personal social media accounts, most people are focused on getting their content out there and sharing what they are doing with the world, not necessarily caring, or needing to care, if they get anything more than a “like” or “comment.”…