-
Visual Storytelling: From Stock to Authenticity in Modern Marketing
In a world overflowing with information, where connecting to consumers is more important than ever, the power of storytelling has shifted to visuals in the creative world of marketing. Words alone are no longer doing the trick. Imagine seeing a static ad with plain text on your screen, would you stop and give it a…
-
Photo manipulation: Visual storytelling’s most deadly sin
Being someone who is a visual learner and driven by my emotions, to me, the deadliest sin in visual storytelling is the manipulation of photos. This can be for anything, and in my view, it is most detrimental, unethical, and deceitful in news reporting, journalism, and marketing. This is because all of these industries preach…
-
Reefs in ruin: The fading beauty of the Great Barrier Reef
Introduction Dive into the captivating, underwater landscape that is the Great Barrier Reef. Officially discovered in 1770, the reef stretches across 348,000 square kilometers along Australia’s northeast coast and is home to 400 types of coral, 1,500 fish species, and 4,000 mollusk varieties, making it extremely rich in biodiversity (Centre, 1981). Imagine vibrant, colorful coral,…
-
Authenticity and photos: The journey to the core of the heart
It is not news that visuals tell stories of their own, debatably being one of the most powerful storytellers across industries and fields. We have all experienced moments where we looked at something and it made us feel some type of way, maybe in the moment we knew why, or maybe we didn’t. There is…
-
POV: The world in the eyes of a child
What better way to feel and experience life in a different way than through the eyes and lens of others? There is nothing like taking a stroll in someone else’s shoes and walking away with a whole new perspective on life. To me, this is the power of photojournalism, a storytelling method that involves the…
-
From Loaves to Lives: Examining World Poverty One Bread Crumb at a Time
In a chaotic world, we are faced with realities and information every second of the day, so much so, that there is no way we fully process it all. We hear stories, see photos, and watch videos, yet, we take away so little because of the mass of information we are consuming. So, what will…
-
From vision to emotion: Mood boards and the power of emotional design
Storytelling has been a way of communicating through human relatedness for a long time, starting with oral communication and ranging from visuals to the written word. Yet, as we transition to a more web-based world, digital storytelling has become the new wave, telling us tales and taking us on an emotional journey of having a…
-
Barbie: The hidden messages behind the illusion of pink
The Power of Visual Storytelling If you have ever encountered an unexpected emotional charge after looking at an image or visual, you have been exposed to the power of visual storytelling as a tool. Visual storytelling, unlike anything else, utilizes images, characters, scenes, and more to truly resonate with the emotions and experiences of viewers…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
A Little Bird Told Me 