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AI’s impact on the field of public relations: What you need to know for modern success
We have frequently heard the phrase, “Robots are going to take over the world,” and to a degree, this has become true. Artificial Intelligence (AI) has shown face more and more this year and seems to only be growing its presence in everyday life as well as professional industries. According to an article written by Jill Kent,…
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Curating eye-catching headlines: How to stand out in a crowded online landscape
Public relations, like many communications industries, is a field that is saturated in text. Between press releases, media pitches, fact sheets, blogs, brochures, extensive crisis communications plans, and more, writing quickly becomes second nature. Yet, with so many other professionals out there doing the same, writing every day in hopes of an opportunity for their…
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Strengthening remote teams: Top strategies for elevating productivity and morale
In late 2019, workplace norms faced an unexpected shift, leaving lasting ripples that continue to redefine today’s professional landscape. The COVID-19 pandemic exposed us all to new fears and anxieties, wondering how we will ever function even somewhat normally under such abnormal circumstances. Between mask-wearing, social distancing, quarantining, and Zoom reaching its peak popularity as…
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Mastering proactive public relations: Essential preparations before crisis communications
More and more, as PR professionals, we’re seeing news stories blow up over company controversies that could’ve been nipped in the bud. Take Uber’s 2017 scandal with CEO Travis Kalanick, for example. The popular ride-sharing app took a big hit, facing accusations of discrimination, sexism, and harassment. The company’s reputation tanked as negative media coverage piled up,…