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Beyond engagement: Building a brighter future utilizing social media stickiness
When thinking about measuring success via social media, a few metrics come to mind. We of course have the infamous original three: likes, comments, and shares, also known as engagement metrics, yet they do not stop there. Engagement is held at high value in terms of social media success because we are living in such…
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Unpacking the impact: The Kony 2012 campaign and the dynamics of social media activism
I recently watched the Kony 2012 campaign for the first time, and right from the start, I could tell it was going to leave me pondering, itching to make an impact. This emotionally charged 30-minute video immediately pulled me into a deeply personal narrative as the narrator, Jason Russell, shared his role as the face…
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The influence of social media activism in forging a global digital community beyond borders
In a world increasingly connected by technology, social media has emerged as a new tool for facilitating change by revolutionizing the way individuals can engage with activism and causes they are passionate about. Imagine a digital village where people from diverse backgrounds can unite, share their stories, amplify each other’s voices, and start social movements…
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Igniting change through human connection: Unveiling the brighter side of social media
Social media has been a controversial yet expanding realm across generations, especially during recent years with new platforms continuously created. For some, these platforms are stress-inducing, overstimulating, information-dense, and undesired, yet for others, these platforms serve a multitude of purposes including connecting them to others, amplifying their voice, and allowing them rapid access to new…
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A Little Bird Told Me 