A Little Bird Told Me

In today’s media landscape and its associated industries, the scope of communication has broadened significantly. It’s now imperative to grasp a diverse array of channels and strategies. This entails that professionals in public relations must also be well-versed in digital marketing and social media, and vice versa. This diversity of thought lays the foundation for… Read more: Mastering the PESO Model: How to balance media using this strategic framework

When thinking about measuring success via social media, a few metrics come to mind. We of course have the infamous original three: likes, comments, and shares, also known as engagement metrics, yet they do not stop there. Engagement is held at high value in terms of social media success because we are living in such… Read more: Beyond engagement: Building a brighter future utilizing social media stickiness

We have frequently heard the phrase, “Robots are going to take over the world,” and to a degree, this has become true. Artificial Intelligence (AI) has shown face more and more this year and seems to only be growing its presence in everyday life as well as professional industries. According to an article written by Jill Kent,… Read more: AI’s impact on the field of public relations: What you need to know for modern success

I recently watched the Kony 2012 campaign for the first time, and right from the start, I could tell it was going to leave me pondering, itching to make an impact. This emotionally charged 30-minute video immediately pulled me into a deeply personal narrative as the narrator, Jason Russell, shared his role as the face… Read more: Unpacking the impact: The Kony 2012 campaign and the dynamics of social media activism

Public relations, like many communications industries, is a field that is saturated in text. Between press releases, media pitches, fact sheets, blogs, brochures, extensive crisis communications plans, and more, writing quickly becomes second nature. Yet, with so many other professionals out there doing the same, writing every day in hopes of an opportunity for their… Read more: Curating eye-catching headlines: How to stand out in a crowded online landscape